Accordingly, about developing integrated resorts, we should develop a theme park-type integrated resort with the sea as its themes assuming that nature-friendly resort development is needed with a focus on sustainable development. Second, about the concepts of integrated resort development they prefer, theme parks, marine sports, and experience-orientedness received high points; meanwhile, casino-based integrated resorts gained low points. Next, they consider their social responsibility like lawful management, ethical management, or charity activity importantly, too. Among the areas of responsible management, Chinese regard safety and security the most important, but among the areas of casino service and marketing, experts think customer management and attraction, for example, continuous customer management and VIP customers’ attraction most importantly. In any case, one is played in the internet entire the other is played offline. It is thrilling understanding there is several online casino video games waiting to turn out to be played. There is no shortage of research in travel agency selection criteria in domestic academics; however, given a recently growing trend of being segmented by such as a type of travel, research subjects and a travel agency type, examining criteria for a travel agency specialized in pilgrimage can be beneficial.
In the hypothesis test, regression analysis between traditional food selection attributes, purchase intention and recommendation intention showed that there is a significant causal relationship between traditional food selection attributes, purchase intention and recommendation intention. The survey has found that Seoul City Tour has a higher level of satisfaction than Gwanju City Tour in major city tour factors, including accessibility, information delivery, guide service, tour bus and souvenir. The study has also found that all city tour related factors have an effect on the level of satisfaction and the intent of recommendation and that souvenir has a significant effect on the intent of recommendation in Gwanju City Tour while accessibility, information delivery, guide service, and tour bus have a significant effect on the intent of recommendation in Seoul City Tour. Based on these results, this study shows that present practical marketing implications for building an effective corporate website within essential components and contents service, and exhibits further practical implications for effectively managing brand equity into a marketing strategy. When users’ recogniton of foodservice corporate website service is high, their brand recogniton is also high.
A chain of online casinos is also a perfect choice for this industry. Particularly in the hospitality industry including foodservice where human services are the foundation of the business, dependency on human resources is quite high. This study is to investigate the relationship between brand image, customer satisfaction and revisit intention of chain hotel. The result of this study shows that the brand image of chain hotels has a significant effect on customer satisfaction and revisit intention. Lastly, building hotel image through functional facilities had a significant effect on customer loyalty, of which emotional image was significant. The organizational member with low adaptability to emotional labor may experience more difficulty in controlling and restraining their emotions. With the collected data, frequency analysis, factor analysis, reliability analysis, simple regression analysis and multiple regression analysis were used to operate. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, a linear regression analysis and study model hypotheses. Based on the analysis, this study has gained following results: First, regarding the concept of tourism in Korea and atmosphere preferred by Chinese, natural factors like landscape or clean environment are preferred the most, and also, about the atmosphere preferred, naturalness is preferred the most.
First, cultural and historical tourism motivation affected objective authenticity and existential authenticity respectively, and leisure tourism motivation affected objective authenticity. Applying data mining method to tourist spatial behaviors, the present study were to identify association rules of leisure and business tourist groups using dataset of 2013 international visitor survey. However, most of the support policies for North Korean defectors are in a very poor situation. Associative rule mining is the most frequently used method in data mining, and this method is useful to explore an associative relationship between two items out of massive volume of data. Therefore, if the tourism productization strategy is presented, the important choice attribute that most influences the purchase intention or recommendation intention of Chinese tourists is that the strategy of raising and informing the quality of the related product is the key to the tourism productization plan. The purpose of this study is to examine the concepts of tourism and integrated resorts preferred by Chinese as Chinese form over 60% of foreign tourists to Korea and measure the importance of casino operation perceived by Chinese based on the details of integrated resorts’ casino operation developed by Lee Chung-gi Kim‧Nam-hyeon(2015)’s research.
The effects on them are studied by focusing on chain hotels in Daegu and the implications are provided for research purpose. Employees are tend to pursue physical, psychological, emotional and spiritual needs though the workplace. The aim of this study is to empirically analyze the effect of the Emotional Leadership of a festival officials’ leader on the organizational members’ emotional labor (surface acting and deep acting) and customer orientation. Leaders need to reinforce perceptions of ethical leadership continually in order to maintain high job satisfaction and low job search behaviors among followers. This study analyzed how superiors’ emotional leadership affects employees’ self-efficacy, how employees’ emotional intelligence plays a positive moderating role on the effect relationship, and how superiors’ emotional leadership and employees’ self-efficacy affect organizational performance. Therefore, research is required on emotional intelligence emphasizing effectiveness in the affective aspect of human resource management as one of strategies to secure and manage highly competent human resources.
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