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Analysis showed that Travel Reservation Application Service Quality effect on Technology Acceptance(Perceived Ease of use and Perceived Usefulness) accordingly. This research is a study of Technology Acceptance Model that uses Travel Reservation Application Service Quality as external variable. The Purpose of this research was to find the relationship among Internal marketing, Organizational trust, Customer orientation. This study examined the necessity of Internal Marketing management based on relationship between Travel agent and It’s Employees understanding needs of travel agent for Human resource management. Second, I will present the grounds for establishing tourism marketing strategy by enhancing tourism value and establishing community linkage by empirically identifying the causality that the tourism value formed through the visit of the railroad village in Kyouam – dong influences the community linkage. And also the organizational trust make an influence on the service innovation behavior and altruistic behavior. This study examines to draw selection attributes of incentive travel agency, and also to understand the effects of such selection attributes on satisfaction, and the effects of this satisfaction on long-term orientation
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