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In order to develop this plan this paper analysed the marketing strategy of 4 rural major Horse Riding Courses in Korea, suggests are following: 1. Make a 5 years plan and a budget for its realization. Based on this result, this study is intended to suggest the importance of local festivals, marketing strategy and implication. Further study would provide specific academic and practical implications by applying performance variables in terms of financial performance. It is expected to provide meaningful basic data in establishing a tourism advertising strategy to expand overseas tourism demand. The purpose of this study was to provide basic guidelines for the differentiation strategy of functional facilities according to the recent growth of the hotel culture. This study surveys the five star hotel employees via convenience sampling. In the results of this study, the festival visitors’ satisfaction after experiencing compared to the importance before experiencing for last three years, was mostly a bit low.
This study implies that it would be absolutely needed to put efforts to improve diverse environmental cues of local festival in accordance with consumers’ needs, and also to establish the measures for coping with the weather environment which is a weakness of local festivals. This study has differentiation in that it approached the marketing mix in terms of SNS marketing dimension through various channels. First, the mosts crucial part of SNS marketing for relationship benefit of customers is psychological effect and the main influential factor is sales promotion mix such as event, promotion and premium, etc. The purpose of this sturdy is to verify the effect of SNS marketing outcome on the recognition of relationship benefit and relationship orientation formation aimed at customers of hotel restaurant. This study differed from previous studies since it has evaluated the importance of each facility in terms of building hotel image through functional facilities. The purpose of this study is to prove the impact relationship between the recognition, attitude and visit intention of 2018 Travel week. This study aims to investigate the impact of holistic thinking on proactive service behaviors mediated through job self-efficacy.
How to develop proactive service behaviors has been discussed based on the study results. The dispositional and motivational variables to bring up proactive behaviors need to be extensively verified in the upscale hotel industry. Finally, job self-efficacy fully mediates for the relationship between causality, perception of change, and locus of attention and proactive service behaviors whereas it does not make any mediating effect for the relationship between attitude towards contradiction and proactive service behaviors. Holistic thinking includes causality, attitude towards contradiction, perception of change, and locus of attention. Favorable brand images will positively affect on consumer spending and relationship continuance intention. Second, brand’s cognitive image has mediating effects on the relationships between all brand benefits and relationship continuance intention. Lastly, psychological benefit and convenience benefit among recognized relationship benefits influencing relationship benefits of customers have significant effects. The analysis results showed that among subfactors of transformational leadership, intellectual stimulation, charisma, and subfactors of transactional leadership, exception management have appeared statistically significant effects on job satisfaction. This study focuses on mediating effects of cafe’s brand images on between variables, and tries to give some suggestions for brand management. In this study, the effects of major satisfaction on career preparation behavior and career decision-making level were analyzed.
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