Third, if service value is strengthened, travel agency commitment can be resolved. Third, among the factors of workplace spirituality, inner life and sense of community were found to positively relate to job satisfaction. First, among constraint factors of popular music festival participants, intrapersonal constraint had a negative effect on changing interpersonal relations and structural improvement among negotiation factors. Third, among constraint factors, intrapersonal constraint and interpersonal constraint had a negative influence on participation intention, while structural constraint had no significant influence on participation intention. First, In the relationship between emotional labor strategy and emotional dissonance, surface acting had a positive effect, while deep acting had a negative effect. The purpose of this study is to present effective online marketing measures to attract customers by analyzing the difference in reliability and satisfaction of online information channels according to search media. According to search media, IPA analysis of reliability and satisfaction of each online information channel showed a difference in one item.
According to the search media, hotel users showed a difference in satisfaction level by online information channel in eight out of 13 categories. The purpose of this study was to provide basic guidelines for the differentiation strategy of functional facilities according to the recent growth of the hotel culture. This study differed from previous studies since it has evaluated the importance of each facility in terms of building hotel image through functional facilities. First, the factors related to the cognitive perception of customers in the image formation of the hotel were found to be mainly caused by banquet and convention, swimming pool and fitness center, shuttle bus and parking lot. In addition, we find country character image, country competence image and country affective image are significantly related to travel destination cognitive image, but only country character image and country affective image are significantly associated to travel destination affective image. Especially, cognitive image shows a complete mediating effect on between symbolic benefit and relationship continuance intention.
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