The results of the present study revealed as following: 1) the reliability of hotel enterprises had significant positive regression weight to the reliability of the hotel employees, indicating hotel customers with higher reliability of hotel enterprises on these scales were expected to have higher reliability of the hotel employees; and 2) the reliability of hotel enterprises and employees had significant positive regression weight to customer citizenship behavior of the hotel customers, indicating hotel customers with higher reliability of the hotel enterprises and employees were expected to have higher customer citizenship behavior; additionally, the reliability of the hotel enterprises had more impacts to civil action compared to the reliability of the hotel employees. The SPSS 25.0 and AMOS 22.0 were used to test the suitability of the sample, reliability and validity of the scale, and hypothesis test. In order to measure the theoretical variables and ensure the reliability and validity of measurement tools correctly we used the exploratory factor analysis and confirmatory factor analysis. Finally, multiple regression analysis and simple regression were made for the verification of research hypotheses. Online survey was administered to consumers ranging in age from 20s to 40s. Data analysis reveals that as consumers’ perceived usefulness of and trust in the mobile payments system positively influence consumer loyalty to mobile payments and shopping mall websites.
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