The purpose of this study is to come up with ways to promote city tourism for Gwanju based on comparative analysis with Seoul City Tour. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how to affect mediating effects of service quality on the relationship between brand images, brand trusts and repurchase intentions. For online review, data were collected from official webpage of Suncheon Bay Garden Expo 2013 and for offline review, survey was conducted with the visitors of Suncheon Bay Garden Expo 2013. NViVO8, a program for content analysis was used for comparative analysis. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, a linear regression analysis and study model hypotheses. Recognizing the importance of quality education at schools in fostering capable people for the tourism industry, this study aims to contribute to more effective university education by examining the factors that comprise education service quality, and the recognition of students and importance of each factor. This research has analyzed the influences of e-service quality of airline’s website on e-brand image and behavioral intentions.
This study finds that attitude, perceived behavioral control and novelty have an influence on the intention of visiting tourist attractions, whereas subjective norms do not. Consequently, it was revealed how evaluation attribute is in the visitor’s satisfaction and behavioral intention in Cultural Tourism Festivals. It was found that foodservice corporate website’s contents service has a positive influence on brand equity. Second, ’emotional stability’ and ‘self-examination’ have a positive effect on the leisure participation motivation. The organizational member with low adaptability to emotional labor may experience more difficulty in controlling and restraining their emotions. Second, the Emotional Leadership of a festival officials’ leader was shown to have a statistically positive effect on the organizational members’ customer orientation. Their statistical analysis was performed with statistical program SPSS 18.0 to suggest the scientific stat data and their implications. Based on these empirical findings theoretical and practical implications of the study results are discussed.
The findings has significant implications for airline the e-service quality and academic researchers. The findings of the study show that among the three-capability factors of the tour guide, the cross-cultural understanding capability has the most significant influences on the satisfaction of tourists. Therefore this study was first conducted based on the curiosity of the awareness factors in regards to the effects of festivals of local residents where regional festivals were being planned and operated, and to achieve the objectives of this research. Secondly, a significant correlation was observed between perceived usefulness, perceived ease of use and intention to use tourism application. If you use drones as an effective way, you can help the local economy by telling the story of the region with various angles of photographs and high-definition images such as beautiful landscapes, pensions, hotels, and resorts. Through this study, findings can be used as priori information for the administrator to analyze the failure of software. Among total of 300 questionnaires, 281 of them were collected and 256 questionnaires were used for the empirical analysis after excluding the 25 questionnaires that were unfaithfully filled out.
